PODCAST: Shareable EP 09 – Creating Brand Awareness With Clair KimThis post may contain affiliate links. Please read our Disclosure for more information.
The Smart Entrepreneur’s Lab Podcast: Shareable EP 09 – Creating Brand Awareness With Clair Kim
Hello once again and welcome to the podcast known as Shareable where we have conversations with amazing entrepreneurs who are killing it worldwide, and they share business and entrepreneur insights plus heaps more!
On this edition we chat to a very interesting young lady named Clair Kim.
A proud millennial entrepreneur, and an independent musician, Clair wants to live in a world where she can help everyone to unfold their own myth.
She is the founder of “Buzz with Clair”, a coaching brand that helps emerging brands to get their names out to masses while creating off-the-charts efficiency (or in her language, hybrid buzz).
As a hybrid buzz strategist, Clair has been featured on Huffington Post, Entrepreneur, and YFS Magazine.
Clair also lives a double life as a musician under the name “Whalie”. Also very active on Twitter and Periscope, Clair has worked hard to craft a strong brand in a relatively short amount of time.
This was a fasted paced and fun conversation where we discussed Clair’s work with smaller brands, choosing a passion over a business and vice versa, the unique challenges Clair faces with consultancy, coaching and marketing, her favorite business hack and this time it IS an app, utilizing an ongoing dual brand strategy, plus of course heaps more.
A small disclaimer before we begin
– this interview was actually conducted back at the end of last year, and Clair has stated that her business model has changed quite a bit. Despite this, there is still a ton of amazing insight in this conversation. But make sure you drop Clair a line via her website or social media – all the links and details will be in the show notes – to see what see is currently up to now.
So with the introductions out of the way, let’s get into our conversation with Clair Kim!
– Show Notes –
00:00 – Who is Clair Kim?
01:30 – Describe Yourself!
05:30 – Pulling Brands away from the marketing fire
08:30 – Clair’s Entrepreneur Journey and the pressure to conform to social norms
16:15 – How Clair came to choose her college major of Marketing
19:30 – Starting her own coaching business Buzz With Clair and creating what she calls “Hybrid Buzz”
21:30 – The unique challenges Clair faces with consultancy, coaching and marketing
25:00 – Passion Versus Business
25:30 – Operating two separate brands and how they can help each other
28:30 – Clair’s musician alter ego, “Whalie” and why she chose to have alternate branding with her music career
33:30 – Keeping the two brands apart and creating a persona for each
37:45 – Does Clair’s cultural background influence her decision to keep a dual brand strategy?
42:40 – Clair’s Best Business Hacks
53:00 – Advice to Clair’s 18 year old self
Resources Mentioned On The Show (Affiliate links where applicable)